Early results show that Star's hot property has seen its all-India rating slip from 2.7 on Day 1 to 1.8 on Day 3, according to aMap, which measures all-India audience ratings covering more than 1 lakh towns.
The company is believed to have paid around Rs 2-2.5 crore (Rs 20-25 million) for the integrated promotion of its PC as the 'computerji' on the show, said sources close to the deal.
This season has seen more calls from the youth and from women.
Television channels are increasingly bullish on the cartoon character-led licensing and merchandising business, as it is larger than the entire organised toy industry in the country.
Star has sold ad slots for the show, which goes on air from January 22 at an estimated Rs 10-13 crore per sponsor, said sources.
Conditional access system notified areas in Mumbai have turned into a battleground with local cable operators and multi-system operators trading allegations
From being a one-off option, product placements are soon taking the form of a sustained campaign.
Most top executives of film production companies said that they would not like to sell rights of their films cheap.
With the Telecom Regulatory Authority of India making sure that the Delhi high court's order on conditional access system in cable TV is adhered to
The soap operas of Ekta Kapoor and Ravi Chopra are likely to be axed to make way for Kaun Banega Crorepati-III because Star Plus intends to reserve the one-hour primetime slot for the show that will be anchored by Shahrukh Khan.
MTV Networks, a division of Viacom Inc, will launch two of its popular brands Nick and MTV in Pakistan. Nick, a children's entertainment channel launched in India in 1999, would be distributed in Pakistan by ARY Digital Network.
A day after its casting coup for KBC-III, Star is now planning to approach all the companies that use Shahrukh Khan as their brand ambassador to advertise in the new edition of the game show.
Film production house Yash Raj Films will release its latest offering, Dhoom 2, on Friday with 1,800 prints, including 250 digital copies, the highest ever for a Hindi film
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